Bloom
Bloom is northern Ontario’s newest music festival presented by Northern Lights Festival Boréal (NLFB), bringing world music, across multiple venues, to Sudbury, Canada.
I was hired as a freelance designer in 2019 & 2020 to create the branding, poster, festival signage and wayfinding, and promotional materials.
Client
Northern Lights Festival Boréal
Disciplines
Branding & Identity, Illustration
Exploration
The main challenge was to represent world music in an unexpected and exciting way. Second to that, the festival director expressed the want to have a logotype that would be used in future festivals, and for the poster and festival branding to focus around the word mark. I presented a variety of concepts, based in themes of celebrating cross cultural connections, eclectic blossoms, and the spring melt associated with March in northern Ontario.
Denouement – The Untagnling
The concept that was chosen was a design that draws inspiration from the world’s many flags depicted in an abstract way. I created a logotype that would serve as the festival’s logo for seasons to come.
Final list of items delivered; posters, signage and wayfinding, various stationery and artist passes, program, app elements, digital and printed ads across various platforms, and social media content.
Bloom 2 – Exploration
The client expressed wanting to keep the Bloom branding consistent through each festival season so the challenge for Bloom 2 was to evolve the branding enough to make it stand out from the previous year’s materials.
Denouement – The Untagnling
After much debate, sometimes the simplest solution is the best, the client chose a concept that uses a ribbon/flag element to create the “2”, which is used to tie each piece together to create a cohesive design language.
With this project I was able to go beyond the typical list of branding items and worked with the design files from Manitoulin Brewing Co. to “Bloomify” a label as a collaboration for the festival.
